VELOCITY
Your LinkedIn Outreach and Conversation System
You have clients. You have revenue. You are good at what you do. But almost every new client comes from a referral you did not plan for, and you have no reliable way to generate the next one on purpose. Velocity gives you the complete system to find the right people on LinkedIn, start the right conversations, and close them researched and built specifically for your business.
How it works
Intake Assessment
Complete detailed assessment of your business
Onboarding Call
Rob reviews your intake 1-on-1
Research & Build
Team builds your complete system
Velocity is a done-for-you system installation. You complete a detailed intake assessment. Rob reviews it with you on an onboarding call. The research team builds your Company Foundation, Market Research, and Ideal Client Avatar.
Every execution asset, your profile rewrite, your message sequences, your Sales Navigator filters, your sales call script, and everything else, is built directly from that research.
Nothing is generic. Everything is built for your specific business, market, and ideal client.
What You Receive
Fourteen deliverables that give you everything needed to find the right people on LinkedIn, reach out with the right message, and convert those conversations into clients.
What Velocity Is Not
- × A coaching program or ongoing consulting relationship.
- × Done-for-you lead generation or appointment setting. Velocity gives the client the system and the assets. They run the outreach.
- × A generic LinkedIn training course or a template pack. Every deliverable is built from research on the specific business, market, and ideal client.
- × A substitute for showing up. The system works when the client works it.
The Fourteen Deliverables
Company Foundation
The client's offering, credibility map, professional network territory, and existing beliefs about their ideal client, translated into structured intelligence that every downstream deliverable builds from.
Market Research
The market validated. The problem language the ideal client actually uses. Where they spend their professional attention. What they have already tried. The intelligence that makes every outreach message land.
Ideal Client Avatar
The specific person most likely to become the next client, who they are, what urgent problem they have right now, what they have tried, what success looks like to them, and the scoring criteria used to qualify every LinkedIn profile.
Profile Analyzer
A daily prospecting tool loaded into the client's AI workspace. Paste any LinkedIn profile and receive an immediate qualification decision: Pass, Borderline, or Disqualify, with a score across four dimensions and a personalised outreach message ready to send.
LinkedIn Profile Rewrite
Headline, About section, and current role Experience rewritten to speak directly to the ideal client, in their language, from their perspective. Not a resume. Not a credential list.
Sales Navigator Filter Set
The exact search configuration to find the ideal client at scale: titles, industries, geographies, seniority signals, exclusion rules, and a complete Boolean search string ready to run on day one.
Connection Request Variants
Three connection request messages written in the client's voice for their specific ideal client. Under the character limit. No pitch. No generic opener. Each one references something specific enough that the right person stops and accepts.
Follow-Up Message Sequence
The three-message sequence that moves a new connection toward a real conversation, written for the specific ideal client, grounded in their problem language, calibrated to where trust actually sits in a LinkedIn conversation.
Meeting Invitation
The single message that converts a warm conversation into a booked call. A specific invitation that tells the right person exactly why the conversation is worth their time.
Pre-Call Reminder Sequence
Three messages between booking and the call, confirming the meeting, re-establishing context, and ensuring the prospect shows up prepared and engaged.
Sales Call Script
A complete closing call guide built from the research. The closer already knows the prospect's problem, what they have tried, and what success looks like. The call confirms, surfaces, and closes.
Authority Landing Page Copy
Complete copy for a one-page authority site, headline, positioning statement, proof section, who it is for, who it is not for, and CTA, written for the ideal client, not a general audience.
Nurture Sequence
Four messages for prospects who are not ready yet. Keeps the relationship warm, demonstrates continued relevance, and creates the conditions for re-engagement when timing is right.
CRM Pipeline Definition
Pipeline stages, entry and exit criteria, contact fields, follow-up cadence, and weekly health indicators, built for the conversation rhythm the outreach system creates. Ready to configure on day one.
Who Velocity Is For
- ✓Established coaches, consultants, advisors, tradespeople, recruiters, and independent professionals under $1M who have real clients and real revenue, but most new business comes from referrals with no reliable way to generate the next one on purpose.
- ✓Anyone who has tried LinkedIn, posted content, sent messages, stopped, because nothing produced real conversations with the right people.
- ✓Solo practitioners and small service businesses who need a conversation system that works without a marketing team or an ad budget.
- ✓Anyone who is genuinely good at their work and has never had a structured, repeatable way to find the right clients on purpose.
Who Velocity Is Not For
- ×Pre-revenue or newly independent professionals who have not yet found their first client. That is Ignition.
- ×Anyone looking for done-for-you lead generation or appointment setting. Velocity gives you the system and the assets. You run the outreach.
- ×Anyone not willing to work the system. It works when you work it.
Investment
Everything included:
- - Company Foundation & Market Research
- - Ideal Client Avatar & Profile Analyzer
- - LinkedIn Profile Rewrite
- - Sales Navigator Filter Set
- - Complete Message Sequences (Connection, Follow-up, Nurture)
- - Sales Call Script & Pipeline Definition
- + $397/month ongoing system support. Details confirmed separately.
Ready to stop waiting for referrals?
Velocity gives you the complete system to find the right people on LinkedIn, start the right conversations, and close them. Fourteen deliverables built from research on your specific business.
Get My System